ITV's response to This Morning and Kelvin McKenzie
LAST night we sent an email to some of ITV’s communication and press people giving them an opportunity to give their explanations for using Kelvin MacKenzie as a regular participant on ITV’s This Morning programme. Having had no response a few hours later we put the email on this site.
The article received enough attention and interest that it crashed this webserver a number of times, it was copied onto other sites and was linked to by some of the more famous users of social networks.
In short, a lot of people read it.
We received a reply from ITV today, almost exactly 24 hours later. It was the same reply they sent to anyone else who complained or raised the issue with them. It was the same reply, by the looks of it, that they always use when someone complains to them or asks them why they use this man on their show.
(It still remains a mystery as to why exactly they feel the need to use him anyway. Perhaps ITV’s target audience for daytime TV is made up of ignorant out of touch individuals who are spending their retirement talking down to people. Not that we’d expect Sir Oliver Popplewell to admit to watching it.)
The reply is below; needless to say we’ve emailed other senior members of the ITV organisation explaining further why this stock reply is unacceptable and insulting, not to mention ignorant. If we receive a reply from any of them we’ll report back.
From: Large, Mike
To: Jim Boardman
cc: “Fagan, Mary” , “Cook, Caroline ( nee Heap )”
Date: Wed, Oct 19, 2011 at 3:37 PM
Subject: RE: ITV’s contempt to the bereaved families and survivors of Hillsborough
Dear Mr Boardman,
Please see the following response to your email from This Morning editor, Adam Vandermark.
Thank you for your comments.
Kelvin MacKenzie is one of a number of commentators featured on This Morning whose views can provoke a wide range of opinions.
We recognise that the Hillsborough tragedy remains a sensitive and emotive issue for many. Our sympathies are with the families of the victims and all of those who continue to be affected by the tragedy and we would always keep that in mind should Mr Mackenzie be asked to comment on any issues surrounding it.
Thank you for taking the time to raise your concerns with us.
Director of Communications
The London Television Centre, Upper Ground