New LFC kit features Shankly quote and “honours” Rome ’77 side

New Balance and Liverpool FC have unveiled the second of this summer’s three new kits and this one, the away kit, pay tribute to the side that won Liverpool’s first ever European Cup, in Rome in 1977.


Liverpool will play some of their away games in all black next season, the new kit designed in a colour scheme that is a nod to the official match programme from Liverpool’s first ever European Cup win in Rome in 1977.

Here’s the press release in full, including all the details about “flex zones” and other hi-tech sounding features. Even the socks have special features that are intended to reduce moisture inside the player’s boot.


LFC’s 1977 European Cup Glory Honoured with Black Kit

[16 JUNE, 2016] Today New Balance officially revealed the new 2016/17 Liverpool FC away kit. The shirt has been launched as part of the ‘Made For Liverpool’ campaign for the 2016/17 season, which reflects on what it means to be an LFC fan.

1977_European_Cup_final_logoWith a fitting tribute to the team that won the European Cup on that memorable night in Rome on the 25th May 1977, this shirt has been designed in black, red and silver – reminiscent of the colours of the match day programme thousands of fans cherish still to this day.

Black was chosen as the base colour to create an imposing canvas for the flame red warning vents down either side of the torso. Silver trim has been detailed on the front, including the iconic Liver bird crest; to commemorate the club’s first of five European victories.

Commenting on the kit, General Manager of New Balance Football, Richard Wright said; “Liverpool FC is historically England’s most successful team in Europe and this kit is a fitting tribute to that remarkable achievement. With the seam-free body mapping technology and NB Dry each player will be competing in a truly advanced and stylish kit.”

The kit has been developed using NB Dry technology, a moisture wicking fabric that helps keep players cool and dry whilst wicking sweat from the body, making it fast drying. It also features a gradiated mesh to the back of the jersey, which allows for improved air movement around the body compared to traditional fabrics and is engineered into the construction of the fabric.

mt630007bk_FABRIC1 - CopyThe shirt’s design has been developed using the latest heat bonding technology. It features body mapping mesh to key zonal areas of the shoulders, running the full length of the back into the lumber panel and reinforced bonded seams down the side panels, and shoulders to increase comfort and reduce friction compared to traditional fabric constructions. Laser cut and bonded eyelets placed to the under arms further aid airflow around the body. The jersey is finished with a silver tipped shaped crew neck collar.

Bill Shankly, one of Liverpool FC’s greatest ever managers who guided the Reds to their three First Division titles, two FA Cups, four Charity Shields and one UEFA Cup has his famous quote; “Liverpool was made for me and I was made for Liverpool,” referenced on the internal hem of the shirt.


To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.

The kit is finished off with black shorts, accompanied by flame red detailing. The socks have built in comfort zones while the foot bed has been developed with polypropylene to help alleviate excess moisture when the foot makes contact with the boot.

mt630007bk_COLLARThe goalkeeper kit is constructed with engineered Flex fabric panels to offer a greater range of movement. These Flex zones are identified by contrast heat transfers.  The Impulse orange design with black shoulder Flex zones is complemented with orange shorts with black detailing and orange socks with black tipping.

Reds’ Captain Jordan Henderson said; “Everyone is aware of the history of this great club, both domestically and abroad. This latest away kit looks great and having the words of Bill Shankly on the kit reminds us of what Liverpool FC means, inspiring us every time we play away from Anfield.”


The full range of New Balance Liverpool FC Away kit products including the Away Elite Player Jersey and Away Replica Jersey are available at (US residents) and (UK residents) and in New Balance stores worldwide now.